BT&I was newly re-launched in 2016 by Kay Song, CEO and Founder, who has held an unrivaled position in the Korean travel industry for more than 30 years.
Kay Song started the establishment of ITS Travel Service, which is the foundation of BT&I, in 1987 and focused on providing business travel management service and operating corporate incentive events that were unfamiliar to Korea at that times.
Since then, the business has expanded to the
Hallyu travel industry by listing BT&I on KOSDAQ
(Korea Securities Dealers Automated
Quotations) in 2006 and merging with SM Entertainment in 2012.
In 2016, it was reborn as the current BT&I by
receiving after separation of MICE business from SM C&C. Now BT&I extend its service to inbound
travel & event business by providing professional Korean destination management services for
foreign companies,
in addition to business travel and corporate incentives.
We are further strengthening our expertise in MICE services by integrating with Chris & Partners, Korea's leading business event company, in 2020 and aim to become a total service provider for true travel and events for corporate clients.
Integrating C&P as Family Brands to strengthen M&E business
Renamed to BT&I(Beyond Travel & Imagination) after separating the BT&I MICE business from SM C&C
Renamed to SM C&C-BT&I after receiving SM Entertainment investment
Awarded the Industrial Prize, the 14th Tourism Day
Awarded Presidential citation for model women's entrepreneurship in the 14th Women Entrepreneurs’ day
Selected by Fortune Korea as the person who drives the Korean economy
Acquired Hotel Trees
Received the 7th Korea Service Satisfaction Awards
Received 2009 Premium Brand Award by Female Consumers
Acquired Tour Express, the largest online travel agency
Received the grand prize for a global entrepreneur selected by the Hankook Ilbo.
Listed on the KOSDAQ (Korea Securities Dealers Automated Quotations)
Signed partnership with HRG (Hogg Robinson Group), Global Travel Management Group
Renamed to BT&I (Business Travel & Incentive)
Renamed to BTS(Business Travel Incentive Tour)
Established ITS