BT&I Story

BT&I was newly re-launched in 2016 by Kay Song, CEO and Founder, who has held an unrivaled position in the Korean travel industry for more than 30 years.

  • 2020

    Integrating C&P as Family Brands to strengthen M&E business

  • 2016

    Renamed to BT&I(Beyond Travel & Imagination) after separating the BT&I MICE business from SM C&C

  • 2010

    Renamed to SM C&C-BT&I after receiving SM Entertainment investment

    Awarded the Industrial Prize, the 14th Tourism Day

  • 2010

    Awarded Presidential citation for model women's entrepreneurship in the 14th Women Entrepreneurs’ day

    Selected by Fortune Korea as the person who drives the Korean economy

  • 2009

    Acquired Hotel Trees

    Received the 7th Korea Service Satisfaction Awards

    Received 2009 Premium Brand Award by Female Consumers

  • 2007

    Acquired Tour Express, the largest online travel agency

    Received the grand prize for a global entrepreneur selected by the Hankook Ilbo.

  • 2006

    Listed on the KOSDAQ (Korea Securities Dealers Automated Quotations)

    Signed partnership with HRG (Hogg Robinson Group), Global Travel Management Group

    Renamed to BT&I (Business Travel & Incentive)

  • 1996

    Renamed to BTS(Business Travel Incentive Tour)

  • 1987

    Established ITS